EMPOWER YOUR DATA
Become a Data-Driven Company without the data traffic jams. CPG LOGIC helps track and grow your business with Custom-Built Tools and Category Management Services designed to Empower your Data.
We help Manufacturers use their data to understand the current state of their business and answer specific questions. We achieve this through excellent Collaboration, Passion, and Flexibility from start to finish.
How CPG Logic Helps?
TRANSFORMING DATA INTO INSIGHT
Every great decision starts with clarity. CPG LOGIC centralizes your most important retail data sources and transforms them into insights that power category growth, pricing strategy, and commercial excellence.
CUSTOM TOOLS FOR CUSTOM GOALS
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EXECUTIVE DASHBOARDS
Quickly assess Total Category and Subcategory performance across five key business drivers. Designed to integrate multiple data sources, including POS and panel data for a holistic view.
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BRAND RANKER TAB
Provides a focused view of a specific retailer with key driver metrics, highlighting trends for your business and competitors at the brand level. Custom segmentation is tailored to your business needs.
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PRICE & PROMO PLANNING
Identifies price gaps to pinpoint where pricing actions could or should be taken. Evaluates promotional effectiveness to quantify lift and determine whether variable lift is driven by price points or competitive activity.
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SALES PLANNING CHART
Builds a strategic promotions calendar customized to your brand portfolio to support upcoming key account reviews. Includes “Must Have” and “Should Have” product lists to prioritize items for the sales strategy.
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SIZE OF PRIZE
Analyzes one or more categories to understand current category, size, price, and merchandising reliance trends. Synthesizes these segments into a scorecard to estimate dollar opportunity when entering a category with one to three SKUs over a given year.
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DATA STORYTELLING
Leveraging your point-of-sale data to align key internal stakeholders and uncover opportunities by turning data into a compelling and actionable story to support winning at retail.
