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EMPOWER
YOUR DATA

ASK YOURSELF

“Are you Analyzing Data Proactively, or do you have an overworked analyst pulling one-off reports?”


“Are you Controlling the Data Conversation with your Retailer, or is it the other way around?”


“Do you have Effective Data Tools to Uncover Opportunities built in-house today?”

 HOW WE CAN HELP?

One example IS our Promo & Trade suite

With Promo & Trade Suite, you’ll receive all three interactive reports updated regularly.

Each report includes filters and buttons custom-built to your business needs.

REPORT BENEFITS

  • PROMO EFFICIENCY TOOL

    Helps break down the impact promotional activity has on sales. With a blend of Base/Incremental and Promo vs. Non-Promo, you’ll be able to understand subsidized sales, or what dollars you’re “giving away.”

  • SALES PLANNING CHART

    Track promotion frequency and response to pricing action for the last two years. Dive into specifics, focused on Brand/SKU Volumes, Revenues, Pricing, Promo Tactics, and Distribution.

  • 104 WEEK BUMP CHART

    Track promotion frequency and response to pricing action for the last two years. It can compare across customers and brands with up to 3 variations, which can help understand the execution of YOUR promo strategy vs. competition.

 Get Promo Data Insights fast

Promotions & Trade Suite is a group of reports CPG LOGIC builds using your consumption data to allow quick analysis of promotional activity. P&T Suite organizes your data using industry-tested methodologies to cut through the clutter and provide the insights you need to run your promotions efficiently without sacrificing time.

CASE STUDIES

  • ESTABLISHING "ONE SOURCE OF TRUTH"

    THE CHALLENGE

    A Baking Mix Manufacturer wanted to establish a Category Management process in-house and didn't have the proper resources in place (subscribed to Point-of-Sale data but didn't have the people or CatMan Expertise). 

    THE SOLUTION

    Partnered with CPG LOGIC on a Weekly basis to help create a consistent set of reporting and helped usher in a new process to help the sales team create stories on their own.

    THE OUTCOME

    Through CPG LOGIC, the manufacturer;

    1) Established “One Source of Truth” for reporting data across the company divisions

    2) Became catalyst for Sales team to be self-sufficient with data storytelling resulting in increased SKU Distribution and Assortment.

  • BECOMING FLUENT IN "SPEAKING DATA"

    THE CHALLENGE

    A Tortilla Manufacturer was enjoying growth at Retail yet remained reliant on Broker Dashboards untailored to their business.  Sales and Marketing teams weren’t using consistent terms when discussing Distribution, Velocity and Share trends. Leadership didn’t have visibility into it’s Promotional Effectiveness and Distribution Gaps.

    THE SOLUTION

    The Tortilla Manufacturer purchased their own Point-of-Sale data and leveraged CPG LOGIC’s services through 1) Executive Dashboards, 2) Price & Promo Dashboards and 3) Data Measures Trainings 4) Scheduled Monthly Calls with CPG LOGIC.

    THE OUTCOME

    Through CPG LOGIC, The Tortilla Manufacturer Empowered it’s data by:

    1) Establishing “One Source of Truth” for the Organization to measure its performance

    2) Proactively understand it’s Promotional Effectiveness, Planned a Pricing Strategy and Target Distribution Gaps at Retail

    3) Became fluent “Speaking Data”, from Leadership to it’s Junior Analyst

    4) Meeting with CPG LOGIC regularly to discuss upcoming Retailer Calls and Special Projects.

  • UNDERSTANDING SKUs FOR SUCCESS

    THE CHALLENGE

    A Sauce Manufacturer had recently launched 2 SKU’s into Retail but wasn’t experienced in analyzing trends proactively. Additionally, leadership was interested in developing new SKUs for the Sauce Category, and potentially new SKUs in Other Categories at Retail.

    THE SOLUTION

    The Sauce Manufacturer purchased their own Point-of-Sale data with CPG LOGIC’s guidance and leveraged their services through 1) Executive Dashboards complete with a monthly Executive Summary and Quarterly Business Reviews and 2) A Size of Prize Study.

    THE OUTCOME

    Through CPG LOGIC, The Sauce Manufacturer Empowered it’s data by:

    1) Establishing “One Source of Truth” for the Organization to measure its performance

    2) Received an Executive Summary Monthly and a QBR tailored to its business objectives

    3) Understood what Categories were worth pursuing, how many SKUs made sense and what Size and Flavors could lead to success at shelf.

  • OPTIMIZING STORIES WITH DATA

    THE CHALLENGE

    A Produce Manufacturer had Point-of-Sale access with an Analyst in place but wasn’t receiving Category Management level of Insights regularly.

    THE SOLUTION

    Leveraged CPG LOGIC’s services through 1) Category Review Workbook access and 2) Bi-Weekly Calls to curate their Data Storytelling.

    THE OUTCOME

    Through CPG LOGIC, The Produce Manufacturer Empowered it’s data by:

    1) Optimizing Stories with Data for Retailer Presentations

    2) Significantly increased Distribution Gains in Core Markets.

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