CASE STUDIES
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ESTABLISHING “ONE SOURCE OF TRUTH”
CHALLENGE
A Baking Mix Manufacturer wanted to establish a Category Management process in-house and didn't have the proper resources in place (subscribed to Point-of-Sale data but didn't have the people or CatMan Expertise).
SOLUTION
Partnered with CPG LOGIC on a Weekly basis to help create a consistent set of reporting and helped usher in a new process to help the sales team create stories on their own.
OUTCOME
Through CPG LOGIC, the manufacturer;
Established “One Source of Truth” for reporting data across the company divisions
Became catalyst for Sales team to be self-sufficient with data storytelling resulting in increased SKU Distribution and Assortment.
BECOMING FLUENT IN “SPEAKING DATA”
CHALLENGE
A Tortilla Manufacturer was enjoying growth at Retail yet remained reliant on Broker Dashboards untailored to their business. Sales and Marketing teams weren’t using consistent terms when discussing Distribution, Velocity and Share trends. Leadership didn’t have visibility into it’s Promotional Effectiveness and Distribution Gaps.
SOLUTION
The Tortilla Manufacturer purchased their own Point-of-Sale data and leveraged CPG LOGIC’s services through 1) Executive Dashboards, 2) Price & Promo Dashboards and 3) Data Measures Trainings 4) Scheduled Monthly Calls with CPG LOGIC.
OUTCOME
Through CPG LOGIC, The Tortilla Manufacturer EMPOWERED IT’S DATA by:
Establishing “One Source of Truth” for the Organization to measure its performance
Proactively understand it’s Promotional Effectiveness, Planned a Pricing Strategy and Target Distribution Gaps at Retail
Became fluent “Speaking Data”, from Leadership to it’s Junior Analyst
Meet with CPG LOGIC regularly to discuss upcoming Retailer Calls and Special Projects.
UNDERSTANDING SKUS FOR SUCCESS
CHALLENGE
A Sauce Manufacturer had recently launched 2 SKU’s into Retail but wasn’t experienced in analyzing trends proactively. Additionally, leadership was interested in developing new SKUs for the Sauce Category, and potentially new SKUs in Other Categories at Retail.
SOLUTION
The Sauce Manufacturer purchased their own Point-of-Sale data with CPG LOGIC’s guidance and leveraged their services through 1) Executive Dashboards complete with a monthly Executive Summary and Quarterly Business Reviews and 2) A Size of Prize Study.
OUTCOME
Through CPG LOGIC, The Sauce Manufacturer EMPOWERED IT’S DATA by:
Establishing “One Source of Truth” for the Organization to measure its performance
Received an Executive Summary Monthly and a QBR tailored to its business objectives
Understood what Categories were worth pursuing, how many SKUs made sense and what Size and Flavors could lead to success at shelf.
OPTIMIZING STORIES WITH DATA
CHALLENGE
A Produce Manufacturer had Point-of-Sale access with an Analyst in place but wasn’t receiving Category Management level of Insights regularly.
SOLUTION
Leveraged CPG LOGIC’s services through 1) Category Review Workbook access and 2) Bi-Weekly Calls to curate their Data Storytelling.
OUTCOME
Through CPG LOGIC, The Produce Manufacturer EMPOWERED IT’S DATA by:
Optimizing Stories with Data for Retailer Presentations
Significantly increased Distribution Gains in Core Markets.